• Raiffeisen and la Mobilière will enter into a strategic partnership from 1 January 2021. 
• This partnership lays the foundation for exclusive business referrals on both sides as well as the design and development of joint products and services.  
• The ‘home’ ecosystem will in future be developed jointly.  
• A digital homeowner platform is scheduled for launch in first six months of 2021 to support the personal advisory services available at local general agencies and bank branches. 

The Raiffeisen Group and la Mobilière, respectively the leading retail bank and number-one personal lines insurer in Switzerland, will enter into a strategic partnership from 1 January 2021. In addition to an exclusive arrangement for mutually recommending banking, pension and insurance products, they will design and develop joint products and services targeting young adults, families and SMEs. The strategic partnership also encompasses a shared platform that will comprehensively service homeowners. The end result for customers will be even greater expertise and an expanded range of complementary banking, pension and insurance solutions for their every need. 

"Through this strategic partnership, Raiffeisen can respond more comprehensively to the requirements of its customers and offer them perceptible added value," says Heinz Huber, chair of Raiffeisen Switzerland’s Executive Board. "Both companies’ decentralised structures and attested proximity to customers represent a considerable advantage in this respect."  

"This strategic partnership links two strong, cooperatively based companies," states Markus Hongler, CEO of la Mobilière. "We share the same culture, one in which we are simply there for our customers – offering swift, simple and unbureaucratic solutions." 

Full-service offering for homeowners 

Raiffeisen is the foremost provider of mortgages while la Mobilière is the number-one household insurer in Switzerland, which makes them market leaders for the ‘home’. The two cooperatively structured companies want to capitalise on this position and develop the ‘home’ ecosystem with the help of a new digital platform, operated as a joint venture. The platform will provide a full service for homeowners – from buying property, to maintaining it, to selling it on. In addition, customers will be able to receive personal advice from the existing networks of general agencies and bank branches close to where they live. Following its prospective launch in the first six months of 2021, the platform will be continuously enhanced with new products and solutions. Each party will own a 50% stake in the underlying joint venture, subject to regulatory approvals.  

"Modern technology opens the way for companies from different industries to undertake completely new forms of strategic collaboration that would have previously been unthinkable," says Markus Hongler. "La Mobilière is seizing this opportunity, which will benefit our customers and aid in our own evolution as a company."  

"Through this strategic alliance, comprising a joint venture servicing homeowners, Raiffeisen is building on its ambition to become a full-service provider, resulting for us in strong, sustainable differentiation," concludes Heinz Huber. 

Notice on the joint press conference:  

In connection with this announcement, a joint press conference will be held at 3pm today, Wednesday 24 June, at the Restaurant Metropol, Fraumünsterstrasse 12, Zurich. It will also be live-streamed. If you would like to attend in person or remotely, please register using this link. The conference will be held in German. Translation into other languages will not be available.